2001

Having spent the first eleven years of its existence on the rimshot 94.5 signal, KDGE (The Edge) was never able to fully capitalize on the popularity of the alternative format.  That all changed in November 2000.  Prior to that point, AMFM owned both the 94.5 and 102.1 signals.  When Clear Channel (which already owned several signals in DFW) bought AMFM, ownership regulations forced Clear Channel to divest several properties around the nation.  One of those was 94.5, which was sold to Radio One.  However Clear Channel retained the intellectual property of KDGE as part of the purchase and transferred it to the superior 102.1 signal.  Concurrently, the rhythmic oldies format of KTXQ was transferred to 94.5.  Thus, 94.5 The Edge became 102.1 The Edge, and Magic 102.1 moved down the dial to become Magic 94.5.  Confused?  Well, apparently many were, but enough listeners figured things out to land the new KDGE in the top ten within a year of the format exchange. 

While formats were being shuffled, and new station emerged at the top of the rankings.  Only the seventh different station to claim the number one spot in the near three decades of combined DFW ratings, KPLX (The Wolf) unseated KKDA-FM (K104) in the Fall book, ending the urban giant's seven-book number one streak.  Another broken streak of note:  The Winter 2001 survey was be the first in the history of the Dallas/Fort Worth ratings in which KVIL did not finish in the top ten.

12+  Ratings for Winter 2001    
Call Letters Frequency Format Fa 2000 Wi 2001
KKDA-FM 104.5 Urban 6.4 6.0
KPLX 99.5 Country 5.9 5.7
WBAP 820 News/Talk 5.1 5.3
KHKS 106.1 CHR 4.8 5.0
KSCS 96.3 Country 5.6 5.0
KBFB 97.9 Urban 3.5 4.2
KLUV 98.7 Oldies 4.2 4.1
KZPS 92.5 Classic Rock 3.5 4.1
KLNO 94.1 Regional Mexican 3.4 3.5
KOAI 107.5 Smooth Jazz 3.1 3.5
     
         
12+  Ratings for Spring 2001    
Call Letters Frequency Format Wi 2001 Sp 2001
KKDA-FM 104.5 Urban 6.0 6.1
KPLX 99.5 Country 5.7 5.6
KHKS 106.1 CHR 5.0 5.3
KLUV 98.7 Oldies 4.1 4.6
WBAP 820 News/Talk 5.3 4.6
KZPS 92.5 Classic Rock 4.1 4.3
KSCS 96.3 Country 5.0 4.1
KOAI 107.5 Smooth Jazz 3.5 3.6
KEGL 97.1 Rock 3.4 3.4
KBFB 97.9 Urban 4.2 3.3
KDMX 102.9 Hot AC 3.1 3.3
KLNO 94.1 Regional Mexican 3.5 3.3
KVIL 103.7 Adult Contemporary 3.4 3.3
         
         
12+  Ratings for Summer 2001    
Call Letters Frequency Format Sp 2001 Su 2001
KKDA-FM 104.5 Urban 6.1 5.5
WBAP 820 News/Talk 4.6 5.5
KSCS 96.3 Country 4.1 5.2
KPLX 99.5 Country 5.6 4.8
KLUV 98.7 Oldies 4.6 4.6
KHKS 106.1 CHR 5.3 4.5
KOAI 107.5 Smooth Jazz 3.6 4.0
KDGE 102.1 Alternative 3.2 3.8
KRLD 1080 News/Talk 3.2 3.7
KZPS 92.5 Classic Rock 4.3 3.4
         
         
12+  Ratings for Fall 2001    
Call Letters Frequency Format Su 2001 Fa 2001
KPLX 99.5 Country 4.8 6.1
KKDA-FM 104.5 Urban 5.5 5.7
WBAP 820 News/Talk 5.5 5.2
KSCS 96.3 Country 5.2 5.0
KHKS 106.1 CHR 4.5 4.8
KLUV 98.7 Oldies 4.6 3.9
KLNO 94.1 Regional Mexican 3.1 3.7
KOAI 107.5 Smooth Jazz 4.0 3.5
KDGE 102.1 Alternative 3.8 3.2
KEGL 97.1 Rock 2.8 3.2

ゥ2002 Arbitron Inc. 

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