Fort Worth      
12+ Rankings for April/May 1967  
Call Letters Frequency Format  O/N 1966 A/M 1967
KFJZ 1270 Top 40 18.8 23.1
KXOL 1360 Top 40 18.8 13.5
WBAP 570/820 Variety 8.3 7.7
KBUY 1540 Country 2.1 7.7
KPCN 730 Country 6.3 5.8


DALLAS -  KBOX was a legendary top 40 station in its own right.  Unfortunately its place in history will always be over-shadowed by the format's most legendary station - KLIF.  For ten years, KBOX put up a solid fight against KLIF, occasionally winning a daypart here or there in the ratings, but KBOX could never quite catch up to the "Mighty 1190."   In January of 1967, KBOX threw in the towel and adopted a country music format.  The move paid off (both for KBOX and KLIF).  KLIF's ratings rose sharply without a competitor, and KBOX saw much higher ratings as Big D's top country station.

The other station in Dallas that saw huge gains in 1967 was KIXL.  The beautiful music outlet vaulted all the way to second place in the fall survey, with the help of a 7.2 share on the FM half of the simulcast.  This was an amazing feat when you consider only one other FM outlet even topped a 1 share during 1967.

FORT WORTH - While Dallas' top 40 landscape was reduced to one station, the top 40 battle continued in Fort Worth.  Despite the competition, KFJZ's ratings became more dominant, and it became clear in 1967 which station was the leader in Tarrant County.  One format shift did shake up the ratings as KNOK, which had been dedicated to "soul" music as far back as the mid-fifties, returned to those soul roots after brief run as a gospel station.  

Many people are surprised to see how poorly WBAP and WFAA fared in the ratings during this period.  Remember, they were still involved in a time-sharing agreement that streched back to the 1920s.  Neither station wanted to surrender their time on the 50,000 watt 820kHz signal, so they agreed to flip-flop between the frequencies several times each day.  While one station was on 820, the other would be on 570, and vice versa.  Therefore, a radio tuned to 820 all day long could theoretically "switch" stations several times!  While this arrangement permitted WBAP and WFAA to share the 820 signal, it prevented both stations from gaining an appreciable audience, and as the ratings game grew ever more important, the stations would eventually be forced to scrap the arrangement for the sake of stable listenership.

12+ Ratings for April/May 1967    
Call Letters Frequency Format O/N 1966 A/M 1967
KLIF 1190 Top 40 19.2 23.4
KRLD 1080 Variety 17.7 13.5
KBOX * 1480 Country 10.0 12.1
KIXL-A/F 1040/104.5 Easy Listening 6.9 11.4
WRR 1310 MOR 7.7 6.4
      *was Top 40 until January 1967.        
12+ Ratings for October/November 1967  
Call Letters Frequency Format A/M 1967 O/N 1967
KLIF 1190 Top 40 23.4 22.5
KIXL-A/F 1040/104.5 Easy Listening 11.4 15.3
KBOX 1480 Country 12.1 14.4
KRLD 1080 Variety 13.5 12.6
WFAA 570/820 Variety 5.7 6.3
WRR 1310 MOR 6.4 6.3
Fort Worth      
12+ Ratings for October/November 1967  
Call Letters Frequency Format A/M 1967 O/N 1967
KFJZ 1270 Top 40 23.1 18.4
KBUY 1540 Country 7.7 10.5
KNOK-A/F 970/107.5 Soul ** 10.5
KXOL 1360 Top 40 13.5 10.5
WBAP 570/820 Variety 7.7 10.5

©2012 Arbitron Inc.

  <1966     Home     1968>