1992

1982 was the last (and only previous) time that urban contemporary KKDA-FM (K104) had been beaten by a format competitor.  The competitor then was KNOK-FM.  Since 1982, K104 had gone on to dominate not only the urban landscape, but also the entire market.  Tom Joyner came on board in 1983, becoming one of the market's highest-profile morning personalities and helping K104 score seven number one finishes.  K104 was without a direct competitor for several years, until the arrival of KJMZ (100.3 Jamz).  Although Jamz initially signed on as a "churban" (a hybrid of top 40 and urban), the focus from the beginning was clearly on K104.  The initial ratings for Jamz were very promising, but they slid rapidly as the station got a taste of just how dominant K104 was.  The declining ratings looked to put an end to KJMZ's push, but a stunt to reintroduce the station in February 1991 led to new life for the station.  Jamz rose to defeat K104 for the first time in the Winter book, and would continue to beat K104 for seven ratings periods - an unprecedented run.

Another incredible run came to an end in 1992.  KRLD had appeared in every single top 10 since the Dallas and Fort Worth markets were combined in 1973, but the summer survey saw KRLD slip out of the top 10 - ending a near twenty year streak.

KSCS continued to dominate the top of the ratings heap, as country's popularity soared in 1992.  Joining KSCS and KPLX in the country fray was KYNG.  "Young Country", as it was known, was born in January and joined the top ten ranks in its first full book with a top 40 presentation of country music.  In fact, country was almost the "top 40" of the day, as three country stations crowded the top 10, and the market's only remaining top 40 (KEGL) disappeared from the 10 in the spring.

12+  Ratings for Winter 1992    
Call Letters Frequency Format Fa 1991 Wi 1992
KSCS 96.3 Country 11.2 9.9
KPLX 99.5 Country 7.3 6.5
KJMZ 100.3 Urban 4.0 5.7
KVIL-A/F 1150/103.7 Adult Contemporary 5.3 5.5
KTXQ 102.1 Rock 5.2 4.7
KKDA-FM 104.5 Urban 4.4 4.7
WBAP 820 Full Service 5.3 4.3
KLRX 97.9 Soft AC 4.4 3.9
KRLD 1080 News/Talk 4.0 3.8
KEGL 97.1 CHR 3.9 3.5
         
         
12+  Ratings for Spring 1992    
Call Letters Frequency Format Wi 1992 Sp 1992
KSCS 96.3 Country 9.9 9.5
KVIL-A/F 1150/103.7 Adult Contemporary 5.5 6.3
KPLX 99.5 Country 6.5 5.8
KJMZ 100.3 Urban 5.7 5.6
WBAP 820 Full Service 4.3 5.3
KKDA-FM 104.5 Urban 4.7 4.5
KTXQ 102.1 Rock 4.7 4.3
KYNG * 105.3 Country 3.1 4.1
KLRX 97.9 Soft AC 3.9 3.8
KRLD 1080 News/Talk 3.8 3.4
* was KRSR (Hot AC) until January 27.        
         
12+  Ratings for Summer 1992    
Call Letters Frequency Format Sp 1992 Su 1992
KSCS 96.3 Country 9.5 9.5
KJMZ 100.3 Urban 5.6 5.8
KPLX 99.5 Country 5.8 5.6
WBAP 820 Full Service 5.3 5.4
KYNG 105.3 Country 4.1 5.1
KVIL-A/F 1150/103.7 Adult Contemporary 6.3 5.0
KDMX 102.9 Hot AC 3.4 4.0
KKDA-FM 104.5 Urban 4.5 4.0
KTXQ 102.1 Rock 4.3 3.8
KLRX 97.9 Soft AC 3.8 3.6
     
         
12+  Ratings for Fall 1992    
Call Letters Frequency Format Su 1992 Fa 1992
KSCS 96.3 Country 9.5 9.8
KPLX 99.5 Country 5.6 6.0
KVIL-A/F 1150/103.7 Adult Contemporary 5.0 5.7
KJMZ 100.3 Urban 5.8 5.0
KTXQ 102.1 Rock 3.8 4.5
KDMX 102.9 Hot AC 4.0 4.4
KKDA-FM 104.5 Urban 4.0 4.4
KYNG 105.3 Country 5.1 4.1
WBAP 820 Full Service 5.4 3.8
KRLD 1080 News/Talk 3.2 3.3

©2002 Arbitron Inc. 

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